Little Miss Daisy
Client
Private brand
Location
Seoul, Korea
Year
2018-2021
In 2018, I founded Little Miss Daisy, a childrenswear brand dedicated to conscious and thoughtful fashion for children. I led the brand's growth strategy by leveraging e-commerce and social media marketing, driving sales through our website and Instagram presence. The brand successfully secured placements in prestigious department stores across Korea, including Hyundai, Shinsaegae, and Lotte, reaching a monthly sales volume of $30,000. I was fully responsible for the creation and management of all digital content, including the design and production of marketing materials for both the website and social media channels.
Slow
Client
Private brand
Location
Los Angeles, California
Year
2015
Slow is a womenswear brand that embodies the balance of comfort and sophistication. Focused on elevated loungewear, the collection features premium second-skin knits that feel indulgent yet practical. Crafted for modern women who appreciate understated luxury, Slow’s designs effortlessly move from home to casual social settings, offering versatility without compromising on style.
U.S Jeans Co.
Client
Private brand
Location
Los Angeles, California
Year
2015
At U.S. Jeans Co., a premium Los Angeles–based denim brand, I managed the design of all non-denim categories for both men's and womenswear, specializing in the knits collection. I was instrumental in showcasing our lines at the Las Vegas Project Show for three consecutive seasons, where I also led the development and execution of visual marketing strategies, ensuring impactful brand storytelling and market presence.
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Vivid Beach
Client
Private brand
Year
2008-2010
Location
Seoul, Korea
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As the founder of Vivid Beach, I set out to create a swim and surfwear brand that reflected the vibrant spirit of young beach culture, blending performance design with casual wearability. Working closely with a partnered mill, I developed eco-conscious materials like recycled polyester/spandex blends to bring sustainable innovation to the collection. The line achieved wide acclaim, earning full-page features in Vogue, W, Cosmopolitan, and other leading design publications, which recognized it as one of the most innovative swimwear brands of 2008–2009.
