top of page

Little Miss Daisy

Client

Private brand

Year

2018-2021

Location

Seoul, Korea

Share

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Little Miss Daisy is a childrenswear brand I founded in 2018 in pursuit of conscious, sensible childrenswear. With an online sales and marketing base- websites and Instagram, the line was also sold in high-end department stores such as Hyundai, Shinsaegae, and Lotte Department Stores in Korea with a monthly sales volume of $30,000. I was fully in charge of creating digital and marketing content for the website and the brand's Instagram feeds. 

Slide1.png

Slow

Client

Private brand

Year

2015

Location

Los Angeles, California

Share

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Slow is a womenswear brand with an identity of easy loungewear with second-skin high-end knit fabric. 

Slide6.png

U.S Jeans Co.

Client

Private brand

Year

2015

Location

Los Angeles, California

Share

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

U.S Jeans Co. is a premium denim brand based in Los Angeles, California. From the line, I was in charge of all non-denim items for both men's and womenswear, mostly in the knits category. Showcased collections at Las Vegas Project show for three consecutive seasons, in charge of planning visual marketing strategies and presentation.

Slide27.png

Vivid Beach

Client

Private brand

Year

2008-2010

Location

Seoul, Korea

Share

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Vivid Beach is a swim and surfwear brand I founded in pursuit of performance casual swimwear that can express the personalities of young beach life. I developed sustainable materials such as recycled polyester/spandex with a partnered mill to be used in the collection. The line was featured in full pages on Vogue, W, Cosmopolitan, and other design critique articles as the most innovative swimwear in 2008-2009. 

vividbeach2.jpg
bottom of page