After graduating with a degree in Fashion Design from Parsons,
I spent a decade building a successful career in the fashion industry, launching new brands three times, twice as a founder.
As my career evolved with increasing involvement in e-commerce,
I became more intrigued by the users than the products themselves, leading me to pursue a master's degree in HCI and Design.
I am now a Senior Product/UX Manager for the Baskin Robbins
and Dunkin Donuts brands.
My Current Role
I am a Product/UX Manager for the Baskin Robbins and Dunkin Donuts brands, focusing on their owned digital platforms.
Recent projects include the redesign of the Baskin Robbins kiosk, launched in May 2024, which improved usability by reducing the order process time by 29%. I am currently leading the development of accessible digital products, including mobile apps, websites, and kiosks for both brands, ensuring compliance with WCAG 2 and NIA standards, with a launch expected in August 2024.
Experience
Senior Manager- Product/ UX Design, Baskin Robbins Korea(SPC)
UX Designer, Code.org
Founder/Creative Director, Slow Company & Little Miss Daisy
Author/Lecturer for Design Business English, Korea Institute of Design and Promotion
Instructor, International Integrated Design Camp
Creative Lead, Derek Lam
Senior Designer, MGF Sourcing
Design Lead, U.S Jeans Co.
Senior Designer, Nobland International
Founder/Designer, Vivid Beach
Designer, Kevin Johnn New York
Design Intern, Gap Inc.
Design Intern, Kenneth Cole Productions
Design Intern, Donna Karen New York
Education
Masters In Human-Computer Interaction Design, UC Irvine 4.0 GPA
Bachelor's in Fine Arts- Fashion Design, Parsons School of Design Honors-Dean's List Recipient
Outside of Work
Golf, movies, and painting
Occasionally plays guitar
Travel to learn new things and meet new people
Childhood Dream: An astronaut
Choice Film: Amelie
Baskin Robbins - Accessibility Design
In response to the Disability Discrimination Act, I led the product team in developing accessible designs for Baskin Robbins' digital platforms, ensuring compliance with WCAG 2.0 standards, beginning with the restaurant kiosks. Launched in August 2024, the product included key accessibility features such as screen readers, high contrast mode, and magnifying mode.
Baskin Robbins - Kiosk Redesign
As Senior Manager of UX, I led the complete design and research overhaul of the Baskin Robbins kiosk, the first renewal since 2010. I conducted extensive quantitative and qualitative research, iterating the design based on key insights. The final product, launched in May 2024, significantly improved usability by reducing order process time by 29% and increasing loyalty membership participation by 70%.
View Usability Evaluation
Code.org - Website Redesign
Code.org is a non-profit organization dedicated to expanding access to computer science education in schools and increasing participation among young women and students from underrepresented groups. As part of a five-month capstone project with the MHCID program at UC Irvine, our team partnered with Code.org, where I served as the Design Lead, applying design thinking skills to support their mission.
View
Project Thesis
View
Prototype
Code.org - Expert Evaluations
As part of the website redesign project, we conducted expert evaluations to identify existing usability issues. Our research methods included heuristic evaluation, competitive analysis, and analysis of Google Analytics data.
OneCal - Mobile App Design
OneCal is an integrated calendar app that provides a one-stop schedule management system.
Read my article onOneCal here
Recess - Desktop and Tablet App Design
Recess is a children's social platform offering interactive live activities designed to support emotional and physical well-being by providing opportunities for virtual and independent socialization.
Apartments.com- usability testing
To enhance the browsing experience for renters on Apartments.com, our MHCID team conducted a heuristic evaluation and competitive analysis. Based on the issues identified, we performed and analyzed three types of usability testing: card sorting, quantitative testing, and qualitative testing.
