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Christine Eum

HCI  +  Design  + Research  


I’m passionate about creating, reaching, caring, and giving something more every day.

I am inspired by life, travel, people and thoughtful designs. I am experienced in all aspects and levels of creating amazing products and relevant design and research skills. 


After graduating with a degree in fashion design from Parsons,
I spent the next decade building a career in the fashion industry. 
I have launched new brands three times,
and on two of them, I was a founder.

As my career matured with more involvement in e-commerce,
I found myself deeply intrigued by the wearers rather than the clothes themselves and went back to school to get a master's degree
in HCI and Design. 
I am currently a Senior Product Manager, Designer, and UX Researcher at Baskin Robbins and Dunkin Donuts brands.

My Current Role

I am a Product Manager for Baskin Robbins Korea to establish better user experience through online and omnichannel platforms such as ordering kiosks. 

My recent project includes the redesigning Baskin Robbins kiosks launched in May 2024 which improved its usability by shortening the order process time by 29%. I am currently working on accessible products for both Baskin Robbins and Dunkin Donuts brands following WACG 2 and NIA standards expected to launch in July 2024.


Senior Manager- UX Design/ Research/ PM,  Baskin Robbins Korea(SPC)
UX Consultant,
r/Creative Director, Slow Company
Author/Lecturer for Design Business English, Korea Institute of Design and Promotion
, International Integrated Design Camp
Creative Director, Derek Lam
Senior Designer, MGF Sourcing
Creative/ Design Director, U.S Jeans Co.
Senior Designer, Nobland International

Founder/Designer, Vivid Beach
 Kevin Johnn New York
Design Intern, Gap Inc.

Design Intern, Kenneth Cole Productions
Design Intern, Donna Karen New York

Masters In Human-Computer Interaction Design, UC Irvine  4.0 GPA
Bachelor's in Fine Arts- Fashion Design, Parsons School of Design  Honors-Dean's List Recipient
Outside of Work 

Snowboarding, golf, and painting
Occasionally plays guitar
Travel to learn new things and meet new people

Childhood Dream: An astronaut 
Choice Film: Amelie 

Anchor 1

Baskin Robbins - Kiosk UX Redesign

As a Senior Manager- of UX, I was responsible for the full design and research of the Baskin Robbins kiosk for their first renewal since 2010. I have conducted various methods of quantitative and qualitative research and re-iterated based on the research findings. As a result, the final product was launched in May 2024 and improved its usability by shortening order process time by 29% and enhancing loyalty membership participation rate by 70%. - Website Redesign is a non-profit organization with its mission to expand access to computer science in schools and increase participation by young women and students from underrepresented groups.

Our group from MHCID program at UC Irvine partnered with for a five-month-long capstone to apply our design thinking skills where I participated as a Design Lead.


Project Thesis

Prototype - Expert Evaluations

We conducted expert evaluations as part of the project to get a better idea of where the current usability problems occurred. Some of the research methods we used were heuristic evaluation, competitive analysis, and analyzing Google Analytics data. expert eval (1)_Page_01.jpf

OneCal - Mobile App Design

OneCal is an integrated calendar app that provides a one-stop schedule management system.

Read my                          article onOneCal here


Recess - Desktop and Tablet App Design

Recess is a children's social platform with interactive live activities to help maintain children’s emotional and physical health by providing the opportunity to socialize virtually and independently.

Recess_coverpage.jpg usability testing

To provide better browsing services for its renters at, our team of MHCID students conducted various research methods-a heuristic evaluation and competitive analysis. From the issues we found from the research, we conducted and analyzed three different types of usability testing- a card sort, a quantitative test, and a qualitative test. 

Apartmentscom_usability testing_Page_01.jpf
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